Warm lead? Here’s how to change up your listing consultation

When someone already knows, likes and trusts you, your listing appointment is different from what you’d do with a cold lead. Carl Medford shares strategies for closing the deal. Continue reading

Instant gratification is destroying your business. Here’s how to avoid the distraction trap

Learn to lock in the necessary behaviors required to build your business, team leader Carl Medford writes, repeat them constantly, avoid pleasurable distractions and reap the rewards. Continue reading

Is Zillow skating dangerously close to thin ice?

Team leader Carl Medford writes that Zillow’s brokerage license and algorithmic pricing suggestions could be setting it up for a legal showdown that threatens its entire business model. Continue reading

Hiring a home staging company? Ask these essential questions first

After owing a staging company for 20 years, team leader Carl Medford lists seven categories of critical questions to ask before selecting a stager for you and your listings. Continue reading

7 critical activities for effectively working with buyers in 2025

Those who understand the requirements of today’s market and are willing to roll up their sleeves will reap the rewards, team leader Carl Medford writes. Continue reading

10 ways to set the stage for offers that win

Writing a winning offer isn’t rocket science, team leader Carl Medford writes, but it takes attention to detail, an understanding of best practices and a willingness to communicate. Continue reading

Top 8 bogus or even deceptive things agents say to land a listing

With current listings well below average market numbers, some agents will say almost anything to land a listing. Team leader Carl Medford lists the top eight things listing agents might say or do to score a deal. Continue reading

It’s later than you think: 5 ways to make the most of your time

Life can change in an instant. Rather than facing the future with regrets, Carl Medford writes, we can systematically alter our futures by making incremental changes that compound over time and open doors of opportunity we never imagined.  Continue reading

Tap into the growing numbers of buyers insisting on upgrades

Smart home improvements make all the difference between a listing that slowly sells and one that truly stands out in the market, team leader Carl Medford writes. Continue reading

5 key steps for identifying and dealing with toxic leadership

If you’re in a toxic workplace environment, team leader Carl Medford offers insights for identifying the issues and removing yourself from unhealthy professional dynamics. Continue reading