Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table

The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s how to show sellers the benefits of pre-marketing and broad exposure. Continue reading

5 ways feng shui may show up in buyer conversations in 2026

In this Year of the Fire Horse, agents should know the feng shui basics. Contributor Lisa Nguyen writes that agents need to lean into the zen to win market favor in 2026. Continue reading

A step-by-step guide for using AI to master real estate marketing

Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time. Continue reading

Agent commissions show ‘stickiness’ nearly 2 years after NAR settlement

Roughly two-thirds of agents reported no significant shift in commission levels since the 2024 NAR settlement, a new report found. Continue reading

The ultimate spring cleaning checklist for rental properties

Combine a physical “spring cleaning” with a review of workflows to protect property value, improve tenant satisfaction and ensure efficiency, Ryan Barone writes. Continue reading

Rory Golod is bringing ‘high-tech, high-touch’ to new Compass role

Golod has been promoted to president of growth at Compass parent company Compass International Holdings. He will oversee the company’s tech, recruitment and communications. Continue reading

Home flipping isn’t dead, but the easy money is gone

Home flipping profits are at a near-20-year low. New data shows shrinking margins, shifting demand and how investors are adapting in 2026. Continue reading

Realtor.com meets ‘homebuyers wherever they are’ with ChatGPT integration

Realtor.com’s ChatGPT integration gives buyers affordability and neighborhood insights. However, they’ll need to go to Realtor.com to view listings. Continue reading

Interactive: Where immigration shored up waning housing demand

In this series of maps and tables, Intel explores which U.S. markets got hit with a double-whammy of outbound movers and reduced immigration flows last year. Continue reading

The AI Sales Agent for New Homes Is Here, And There’s No Going Back

A typical new development project has hundreds, often thousands, of leads, and only one or two agents to work them. Continue reading