A recession is coming. Here’s what you should do now — not later

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Helping clients think in terms of affordability today with flexibility tomorrow reframes fear into strategy, Verl Workman writes. Continue reading →

The real lesson from the Florida ChatGPT home sale story

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The Florida AI home sale story is not proof that agents are obsolete, and it is not proof  that the MLS is no longer necessary, Dennis Norman writes. If anything, it shows the opposite. Continue reading →

Why HouseWhisper is my favorite tool in real estate right now

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“It feels like having a reliable assistant who keeps the business moving, my clients cared for, and my energy focused on people and growth,” Martha Melendez writes. Continue reading →

Google searches for ‘can’t sell house’ hit an alarming high

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Rising inventory, high mortgage rates and a growing seller-buyer gap leave homes sitting longer on the market. Continue reading →

Keller Williams promotes Jason Abrams to Chief Industry and Strategy Officer

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Keller Williams has promoted Jason Abrams to a new position, building on his 25-year coaching, education and training history with the Texas firm. Continue reading →

Economists: The housing market ‘feels stagnant,’ while the future ‘remains cloudy’

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New numbers show that 2025 had “the weakest start to a year for home prices since the early 2010s,” one economist said. Continue reading →

KB Home says the Iran war is already ‘weighing on the consumer’

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The war in Iran’s impact on the housing market is emerging as KB Home reports weaker demand, lower earnings and rising uncertainty. Continue reading →

Inside Real Estate wants to fix the response lag killing deals

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Inside Real Estate has unveiled Streams, a mobile AI app that surfaces high-intent leads and is meant to helped agents close deals faster. Continue reading →

Ryan Serhant on how to win at social — and on which brokerages will survive (WATCH)

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The celebrity broker and CEO believes only a few real estate companies are poised to thrive in the coming years. Continue reading →

Here’s where real conversion begins (Hint: It’s not the lead)

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The client becomes more valuable the closer they get to the closing table, Josh Ries writes, and your value has to rise too. Continue reading →