How to talk to the 71% of potential FSBOs who doubt their decision

Not everyone who’s thinking about listing a home “by owner” is set on their decision. Dr. Lee Davenport offers talking points that can help you convince them to list with you. Continue reading

Create blockbuster listing videos with this AI stack for under $100

Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos and your voice into an emotional engine that makes buyers need the keys. Continue reading

How empowerment builds profitable, culture-first brokerages

Treat real estate agents right, broker-owner Michelle Valverde writes, and results will follow, including brokerage growth and resilience. Continue reading

Fred Peters leaves eponymous firm for Brown Harris Stevens

The Warburg Realty founder had been at his firm, which he sold to Coldwell Banker in 2021, for more than 30 years. Kevelyn Guzman took over leadership at the firm in 2024. Continue reading

Illinois bill seeks to make Clear Cooperation into law

If passed into law, HB 3452 would require brokerages to market properties for sale on public platforms within one calendar day of entering into an agreement with a seller, unless the seller signed a disclosure and an opt-out form. Continue reading

The Real Brokerage adds agents, trims losses in ‘sluggish’ Q1 market

The cloud-based brokerage lifted agent count 11 percent between the end of December and March, according to quarterly earnings data released Thursday. Real now boasts over 27,000 agents. Continue reading

LPT Holdings launches luxury firm Aperture Global Real Estate

Robert Palmer, Michael Valdes and Mercedes Saewitz are leading the firm, which is launching with about 100 agents across the U.S., Toronto, London, Lisbon and Sint Maarten. Continue reading

7 ways to recession-proof your real estate business

A recession doesn’t have to wreck your business bottom line, coach Darryl Davis writes, but ignoring the warning signs can set you up for financial disaster. Continue reading

Finding Financial Freedom: How Danielle Lurie paves the way

Coach Melanie Klein profiles an industry leader who helps women leverage real estate not just as a career, but as a wealth-building tool that provides long-term security, flexibility and the freedom to pursue their passions Continue reading

10 conversion scripts for winning buyers over this spring

Be an information communicator, writes coach Annette DeCicco, to bring value to your buyer conversations. Practice and rehearse your lines. Every expert does. Continue reading