A ‘herky jerky’ start to the spring buyer season isn’t deterring agents

Economic anxiety and rising mortgage rates curbed hopes of a robust spring, but economists tell Inman a strong new-home market offers a sliver of hope that the coming months will be better. Continue reading

5 reasons marketing your listings to other agents still wins deals

A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes. Continue reading

3 secrets to building an unstoppable team culture

If you don’t define your real estate team’s culture, it will define itself, author and team leader Erin Krueger writes. And that’s a risk you can’t afford to take. Continue reading

Ready to start a team? How to create a team launch timeline

Go from launchpad to leadership with this seamless strategy to start a winning team in 60 days or less, courtesy of coach Verl Workman. Continue reading

Zillow cares more about consumers than Realtors do

While we’ve been distracted by policy fights, lawsuits and finger-pointing, Zillow has been executing a master plan to become the dominant force for all real estate needs, coach Darryl Davis writes. Continue reading

This spring, East Coast agents see signs of emerging buyer’s market

Inventory is up and rates are down as fewer buyers face stiff competition and successfully find homes in less than a month, according to new data shared by BrightMLS. Continue reading

Nominations closing for luxury real estate’s highest honors

The deadline for the real estate community to submit entries for Inman’s Golden I Club is Thursday. Nominate yourself, a colleague, company or campaign and inspire the industry. Continue reading

Stand out this spring: 5 proven moves to outpace the competition

When you know the strengths, weaknesses and gaps in your business, your competition and your market, you don’t chase growth — you attract it, broker Amy Stockberger writes. Continue reading

What’s the best strategy that you’ve picked up this spring? Pulse

It takes boldness to shift gears and take on the challenges of a tough market. Let us know what you’ve learned this spring and how you’re applying that new strategy. Continue reading

Media expertise is a competitive edge: Publisher, TV host

By embracing branding principles, storytelling techniques, PR strategies and leveraging AI, Angela Yungk writes, real estate agents can establish a competitive edge that extends far beyond transactions. Continue reading