Inside Zillow’s ChatGPT integration (and what it means for real estate)

In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails. Continue reading

6 intelligent tech tools every agent-landlord can leverage

Being both a real estate agent and a landlord can feel like running two businesses at once. Ryan Barone examines the rise of intelligent rental management tools. Continue reading

Stop asking AI for tax advice (and start using it for this instead) 

Artificial intelligence can revolutionize how you track expenses and forecast tax bills, but the strategic decisions that build wealth — S-corp elections, retirement choices — still need human expertise. Continue reading

Here’s what top agents do in the 1st 60 minutes of their day

The first hour can set the tone for how an agent leads, serves and wins, Kevelyn Guzman writes, especially in markets that feel uncertain or unpredictable. Continue reading

How AI helped me get 110K views posting 30 times a day for 30 days

Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action. Continue reading

Zillow’s ChatGPT integration sets off alarm bells for industry leaders

There were strong reactions this week to Zillow’s integration with ChatGPT, with some leaders claiming the portal had violated IDX licensing rules. But Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI. Continue reading

Bring your own baby: How I turned an open house into a baby rave

Agent and developer Claire O’Connor shares a strategy to help you lean into your listing’s character and design an open house that’s uniquely suited to the space and the needs of its potential buyer. Continue reading

Proactive tax planning: How to maximize your returns this fall

For real estate professionals, tax planning isn’t just about filing at year-end; it’s about maintaining accurate records throughout the year. Tax expert Maeda Palius shares her best tax tips and hacks for tax preparation. Continue reading

Are your social media views down? It might be a good thing

Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents. Continue reading

How agents like Ryan Serhant build businesses on social media

Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple platforms. Now all their tips are gathered in one place, with a few more from SERHANT. CEO Ryan Serhant. Continue reading