Proptech CEO: We’re ’empowering’ real estate agents, not ‘trying to displace’ them

Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations. Continue reading

Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’

In his last Inman Interview for 2025, Real CEO Tamir Poleg shares his thoughts on artificial intelligence, sustainable growth and why Zillow and Compass should end their feud “sooner than later.” Continue reading

What Starbucks, TikTok and Taco Bell can teach us about marketing

From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention. Continue reading

Cloze’s MAIA is smart, task-driven and enterprise-ready: Tech Review

Craig Rowe reviews Cloze AI’s latest, a system-wide artificial intelligence business assistant called MAIA, tasked with helping real estate agents manage tasks, people, events and business. Continue reading

Tool Kit: How to tame AI before it eats your business

Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind. Continue reading

Real estate AI firm Shilo raises $2.6M in seed round

Shilo makes a virtual assistant meant to boost real estate agents’ productivity. The cash infusion comes as interest in artificial intelligence soars. Continue reading

Optimal Blue is about to drop an AI assistant aimed at mortgage execs

Conversational generative AI chat assistant, Ask Obi, is aimed at providing high-level insights “to better understand the data that drives their business.” Continue reading

Canopy MLS introduces AI assistant Ardi

Canopy MLS said it will be implementing the AI assistant to “provide subscribers with quick and easy access to critical information anytime, anywhere.” It partnered with Voiceflip to create the assistant. Continue reading

Canopy MLS introduces AI assistant Ardi

Canopy MLS said it will be implementing the AI assistant to “provide subscribers with quick and easy access to critical information anytime, anywhere.” It partnered with Voiceflip to create the assistant. Continue reading

Corcoran rolls out new AI software to help agents market listings

The new platform, Corcoran Copilot, is integrated with Corcoran’s listing databases and will initially help agents with developing materials like listing descriptions and video scripts. Continue reading