Tag Archives: AI tools

YouTube’s new rules could cost real estate agents their ad revenue

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The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive. Continue reading →

AI, AI, AI: Ads, oversight and the age of the algorithm

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From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading →

4 ways brokerages build resilient, high-performing agents 

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As a broker, Thomas Mallette writes, it’s up to you to walk the walk with your agents, providing the mentorship and guidance they need to succeed. Continue reading →

Own your own gate — or be replaced by one of the gatekeepers

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Tired of your marketing being controlled by industry gatekeepers? By becoming a specialist, broker and attorney Greg Hague writes, you can create a gate of your own. Continue reading →

Trending: TikTok sales, Meta fails and what actually works

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From TikTok’s booming livestream sales to Meta’s latest privacy fumble, the rules of online engagement are shifting fast, digital marketing expert Jessi Healey writes. Discover what’s driving real results and what’s quietly tanking your reach. Continue reading →

Transforming real estate with AI: Key takeaways from the Lone Wolf Proptech Advisory Board

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To explore AI’s real-world impact, the Lone Wolf Proptech Advisory Board came together to discuss the practical applications, challenges and future of AI in our industry. Continue reading →

Have you been using AI wrong? This missing piece unlocks real results

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Starting today, trainer Bernice Ross writes, you can train your favorite artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business. Continue reading →

Why the Miami luxury market has boomed amid lower-price slump

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Luxury homes continue to sell in big numbers in prime locations throughout Miami, a market where most price points have seen a protracted dip in transactions. Continue reading →

Create blockbuster listing videos with this AI stack for under $100

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Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos and your voice into an emotional engine that makes buyers need the keys. Continue reading →

Have you tried turning it on? The top tech snags vexing agents today

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As Florida Realtors’ Tech Helpline expands service to 28,000 members across six organizations, Inman dug into the top technology snags agents have inquired about. Printer issues top the list. Continue reading →