During her Tuesday session, “Building Your Brand: Taking Control of Your Real Estate Success with Video,” Baker shared the keys to branding success as an agent, authenticity and consistency, while weaving in personal stories about her own journey. Continue reading
If you’re sick of blending into the sea of sameness, avoid these three common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide. Continue reading
Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement. Continue reading
Whether you’re struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency’s Mauricio Umansky offers insights from his own brand-building experience. Continue reading
The real work begins after the networking event, Coldwell Banker Warburg’s Kevelyn Guzman writes. Here are seven tips to make meaningful connections post-event. Continue reading
While some stumble into their brand organically, panelists at Inman Connect New York Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency. Continue reading
Lenz’s point — not to be taken literally — was to be in constant contact with clients and aware of what they do on a day-to-day basis and what they need, all of which impacts how they buy and sell real estate. Continue reading
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media. Continue reading
Rick Guerrero delves into Freedman’s inspiring story and how her journey can guide aspiring agents in navigating our ever-evolving industry. Continue reading
Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey. Continue reading