Tag Archives: Berkshire Hathaway HomeServices

Don’t sleep on Google: 7 steps to get more 2026 recommendations

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Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading →

7 AI prompts that will help real estate agents win big in 2026

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The agents who embrace artificial intelligence, build local authority and deepen their value will dominate the next market cycle, Jimmy Burgess writes. Continue reading →

Transforming agent marketing: Task-bound to scalable systems

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Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage. Continue reading →

Head of Instagram: You’re missing reach if you don’t do these 5 things

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Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026. Continue reading →

Coldwell Banker nabs 1,300-agent affiliate from Berkshire Hathaway

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Coldwell Banker Envision will have offices in Downtown Los Angeles, Long Beach, Huntington Beach and elsewhere in Southern California. Continue reading →

Everything you need to know about social media in under 1,100 words

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Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. Continue reading →

Will Anywhere merger launch M&A arms race? It’s not yet clear: Intel

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Competitor brokerages have been largely silent in recent weeks on plans to join forces in response to the Compass-Anywhere deal. But some do sense opportunities arising from the deal. And one big real estate player didn’t hold his tongue. Continue reading →

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

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Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing. Continue reading →

Stop losing deals: Ask ‘why?’ to find buyers who won’t back out

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Asking the right questions that start with “why” can reveal your buyers’ true motivations and keep contracts from falling apart, writes broker Annette DeCicco. Continue reading →

5 magic phrases that help real estate agents close more deals

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These five simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other agents. Continue reading →