Tag Archives: Berkshire Hathaway HomeServices

Want AI to recommend you in online search? Do these 7 things

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SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading →

5 types of social posts that are filling agents’ pipelines right now (with examples to copy)

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Model your social media content marketing on these examples for real estate lead gen that’s useful, local and human, Jimmy Burgess writes. Continue reading →

7 hidden mistakes agents are making (and what to do instead)

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Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence. Continue reading →

Hit the AI ‘easy button’: A practical playbook for agents

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AI for real estate agents doesn’t have to be complicated. Jimmy Burgess shares strategies to simplify and speed up adoption. Continue reading →

5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)

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These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now. Continue reading →

Get ready to get hit with a tsunami of real estate consolidation

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From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next. Continue reading →

I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns

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According to Jimmy Burgess, great marketing isn’t about doing more. It’s about doing the right things consistently. Continue reading →

Compass agents see play for Anywhere as a power move

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Agents said the deal gives the combined firms increased bargaining power and could help move the needle in Compass’s legal battles. Continue reading →

Here’s a simple formula for building a healthy, thriving business

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The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work. Continue reading →

How to become the agent AI recommends in your market

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Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes. Continue reading →