Tag Archives: brokerage culture

The new playbook for sustainable brokerage growth

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Scaling is not about becoming the biggest real estate brokerage, writes CEO Craig Tann. It is about becoming the most intentional. Continue reading →

How one of California’s largest brokerages hit 90% retention without chasing headcount

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“We don’t build rosters. We build careers”: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry. Continue reading →

Why more brokerages should fight for their buyer agent commissions

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The Echo Fine Properties arbitration offers proof that real estate pros can turn the tide and ensure that they’re compensated for their time, Spencer Krull writes. Continue reading →

Agents, don’t make big moves yet due to the Compass-Anywhere deal

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Darryl Davis writes that agents should use this time to contest assumptions, sharpen their business model and wait for the actual outcomes from the pending merger. Continue reading →

How this brokerage bought out its largest competitor — and kept all the agents onboard

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Find out how Kerri Fowler and her team are continuing her great-grandfather’s legacy by leaning into a culture that treats everyone like family. Continue reading →

Even if you’re a solo agent, it still pays to be a team player

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You might work alone, but you weren’t meant to grow alone, broker and author Jessica Souza writes. Lean into collaboration and cooperation to boost your real estate career. Continue reading →

Knocking at your door: How social responsibility shapes culture

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By embracing service opportunities, The Agency’s Vice President of Vibes Makenzie Green writes, agents and brokerages can transform their professional influence into a force for meaningful change. Continue reading →

Broker Spotlight: Dirk Hmura, The Agency Portland, Oregon

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Learn how this managing partner got his start, what fueled his growth and expansion, and who helped him achieve his success. Continue reading →

5 top tips for retaining real estate agents in 2025

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Want agents to stay? Build a brokerage they’re proud to call home with culture, care and connection at the core, broker-owner Jessica Souza writes. Continue reading →

How empowerment builds profitable, culture-first brokerages

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Treat real estate agents right, broker-owner Michelle Valverde writes, and results will follow, including brokerage growth and resilience. Continue reading →