7 conversations every agent must master to thrive in 2025

Communication isn’t just part of the job of a real estate professions; it is the job, coach Darryl Davis writes. Here’s how to make sure you’re ready for your toughest conversations. Continue reading

Logic and emotion: 2 approaches that get buyers off the fence 

When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes. Continue reading

5 ways to avoid buyer’s agent burnout and find your passion

Forget the runaround from unqualified clients and that feeling that your time is not your own, coach Darryl Davis writes. Learn to set healthy boundaries and take care of yourself, so you can take care of business. Continue reading

How to navigate a buyer’s cold feet without derailing the deal

Buyers may cancel a purchase at the last minute due to anxiety about the market, trepidation about taking on financial obligations or a nagging feeling that a more perfect home might be out there, Luke Babich writes. Continue reading

Zillow’s Daimler: Clear Cooperation a win for agents and consumers

Zillow President Susan Daimler spoke to Inman about supporting Clear Cooperation and what an industry without the rule could look like for real estate agents, consumers and portals. Continue reading

Properly position homebuyers with this winning 5-part offer strategy

Jimmy Burgess and Andrew Undem share strategies for writing a compelling offer on behalf of buyers, closing more deals and building lifelong client relationships. Continue reading

4 tips for getting past the buyer conversation struggle

The settlement has changed a lot, but consumers still need agents, Amy Corr writes. Stay confident, listen to potential clients, be the advisor they need, and you will thrive.   Continue reading

A 5-step plan to reduce buyer stress and sell more homes now

Buyers are more stressed out than ever. Jimmy Burgess shares a plan to help you help your buyer clients and earn their trust. Continue reading

The unmatched value of buyer agents in today’s market

Continue to raise the bar on client service, writes Huntington & Ellis CEO Craig Tann, and show clients why having a buyer’s agent isn’t just a good idea — it’s a necessity. Continue reading

The commission change mega-FAQ you need to start the historic week

Now that the “New Normal” has officially begun, it’s time to answer the frequently asked questions agents and brokerages have about the newly implemented commission settlement rule changes. Continue reading