Tag Archives: generative AI

Overwhelmed by AI? Use this step-by-step guide to get started

By | | Uncategorized
Comments Off on Overwhelmed by AI? Use this step-by-step guide to get started

Stop treating ChatGPT like a virtual assistant, Real’s Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy. Continue reading →

Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey

By | | Uncategorized
Comments Off on Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey

Adoption of AI tools is accelerating in the brokerage world as new models unlock additional productivity options for some of the most engaged users. Intel asked hundreds of agents how their workflow has changed. Continue reading →

Instagram’s 3 new updates get personal. Too close for comfort?

By | | Uncategorized
Comments Off on Instagram’s 3 new updates get personal. Too close for comfort?

Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes. Continue reading →

Stop using AI as a Google substitute. Do this instead

By | | Uncategorized
Comments Off on Stop using AI as a Google substitute. Do this instead

Agents who use AI will replace those who don’t, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential. Continue reading →

The Grok meltdown: Cautionary AI lessons for every agent

By | | Uncategorized
Comments Off on The Grok meltdown: Cautionary AI lessons for every agent

Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand. Continue reading →

5 costly mistakes agents make with ChatGPT (and how to fix them)

By | | Uncategorized
Comments Off on 5 costly mistakes agents make with ChatGPT (and how to fix them)

Who better to help you improve your AI output than an AI? Bernice Ross talks with ChatGPT to find out what works best for optimal performance. Continue reading →

UWM and Google Cloud announce ‘strategic’ AI mortgage partnership

By | | Uncategorized
Comments Off on UWM and Google Cloud announce ‘strategic’ AI mortgage partnership

Nation’s largest mortgage lender integrates AI and machine learning tools into its lending platform to streamline underwriting and document processing and provide chat support. Continue reading →

Deeper than ChatGPT: How agents can leverage AI better in 2025

By | | Uncategorized
Comments Off on Deeper than ChatGPT: How agents can leverage AI better in 2025

Tech experts and brokerage leaders explain how agents can expand their use of artificial intelligence tools and take a more thoughtful approach to the problems they want to solve with AI. Continue reading →

DeepSeek AI: Game-changer or data privacy minefield?

By | | Uncategorized
Comments Off on DeepSeek AI: Game-changer or data privacy minefield?

Should real estate agents trust the AI app DeepSeek? Trainer Bernice Ross examines the benefits and data privacy concerns. Continue reading →

Realtor.com parent Move posts first revenue bump in 10 quarters

By | | Uncategorized
Comments Off on Realtor.com parent Move posts first revenue bump in 10 quarters

Realtor.com parent company Move’s revenues grew 2 percent year over year to $130 million in Q2. However, market headwinds are still suppressing lead volume and traffic growth. Continue reading →