Tag Archives: google ads

No lead-gen unicorns: 3 real ways to get clients to the closing table

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Stop chasing that next “magical” lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul. Continue reading →

FTC sues Zillow: A wake-up call for real estate agents and brokers

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If you’re dependent on Zillow for lead gen, it’s time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes. Continue reading →

You’re broke because you don’t track these 3 lead-gen metrics

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When you start tracking these three lead-generation metrics, Josh Ries writes, you set yourself up for top performance in any market cycle. Continue reading →

Sellers don’t care about your fancy CRM. They care how you use it

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Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they’re looking for. Continue reading →

7 types of real estate agents this market will crush

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The real estate market has changed, and there will be agents who will not survive the current market environment. Are you nimble enough to make the adjustments needed? Here’s a list of the types of real estate agents this market will crush and how to a… Continue reading →

Under-the-radar lead generation ideas for agents stuck in a rut

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Sometimes using the latest, cutting-edge tech tools is the way to go, but at other times, the old-school analog methods just can’t be beat when it comes to drumming up leads. Continue reading →

Is Firepoint lit? The CRM and website provider packs heat

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Designed by agents to offer brokers and teams the best parts of a technology support system, from lead generation to management, this CRM should make the list of any broker wanting to see what else is out there in 2020. Continue reading →