Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it’s trust, not urgency, that is driving visibility now. Continue reading
Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season s… Continue reading
Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now. Continue reading
This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, buildin… Continue reading
Want to avoid falling behind on business or personal goals this holiday season? Rachael Hite tells you how to embrace the TikTok winter arc trend to stay ahead of the game. Continue reading
From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture Halloween hijinks in your market and share them on Instagram to give your business a boost. Continue reading
The personal rewards of being a thankful person has a higher ROI than any transaction you could close. Here’s how to show your gratitude to your top clients and make this your best Thanksgiving ever. Continue reading
The holidays are the perfect avenue to reconnect with clients. Don’t squander the opportunity. Keep these simple guidelines in mind when reaching out. Continue reading
About 60 families attended Joe Nelson’s Santa-themed event Sunday in the Kansas City, Missouri, area — a good mix of new contacts and past clients. Continue reading
In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: creating an unforgettable client experience. Continue reading