From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess sits down with her to find out exactly how she does it. Continue reading

With Giraffe360, virtual tours are no longer a reach: Tech Review

Proptech columnist Craig Rowe reviews Giraffe360, a virtual tour creation and listing marketing solution for real estate agents. Continue reading

Disappointing economic news hampers early spring market

Rising mortgage rates thwarted the first weeks of the spring market, according to a Redfin housing report published on Thursday. Homesellers pulled back during the four weeks ending March 31, leading new listing growth to experience the smallest annual… Continue reading

Mortgage rates lead to biggest pending sales drop since October

Rising interest rates and harsh winter weather have dampened homebuyer activity, leading to the biggest drop in pending sales since October. However, there’s optimism for a rebound as spring approaches, fueled by increasing home tours and new listings. Continue reading

Zonda acquires self-touring app in support of new construction portal

Construction data and technology company Zonda has acquired yet another company, this time UTour, a system for offering self-guided home tours to enhance Livabl, a public-facing search experience for new construction homes which the company launched in… Continue reading

Home tours plummeted by half this year in Western states

Nationwide, home showing activity in October was down 27 percent year over year. In the West, the drop-off was nearly twice as steep. Continue reading

Houston Association of Realtors debuts home showing platform

Starting Thursday, HAR’s 45,000 members can schedule and manage home showings through ShowingSmart. A mobile app will be available early 2022. Continue reading

MRED on showing service partners: ‘We don’t want to pick the winners’

Onstage at Inman Connect Las Vegas, executives from multiple MLSs discussed how Zillow’s purchase of ShowingTime upended relationships nationwide and advocated for choice when it comes to showing technologies. Continue reading

Showingly proves itself a comprehensive tool for showing property: Tech review

Showingly is an app for multiple listing services, brokerages, agents and consumers to use when searching for homes, scheduling showings and integrating listing activity into day-to-day business. Continue reading