Secrets to ultra-luxury staging: customize, communicate and get it all done quickly

Not all staging is equal. Keys to success at an elite level include paying attention to detail, working with speed, and keeping an open dialogue. Continue reading

A Texas couple promised a ‘Chip and Joanna Gaines vibe.’ Instead they stole nearly $5M

Chris and Raquelle Judge earned $4.8 million from renovation projects they didn’t complete, leaving some clients out of more than six figures in costs. Continue reading

In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review

Craig Rowe reviews Collov AI for Inman. The product gives agents and real estate stakeholders an easy, affordable way to virtually stage homes and use AI to generate short room tours, edit furniture and adjust room styles. Continue reading

‘Ralph Lauren Christmas’ is going viral. Here’s how real estate agents can nail it

Ralph Lauren Christmas has taken over TikTok, with the brand’s former designers explaining how to recreate the magic of its retail decor. Here’s how real estate agents can use it in their next listing. Continue reading

7 interior design hacks every agent should know

Real estate agents don’t have to be interior decorators, broker Annette DeCicco writes, but they should be able to provide design solutions so buyers can choose their own designs. Continue reading

Hiring a home staging company? Ask these essential questions first

After owing a staging company for 20 years, team leader Carl Medford lists seven categories of critical questions to ask before selecting a stager for you and your listings. Continue reading

These are the paint colors that will raise the value of your next listing

If you’re in the process of staging a listing, it might be time to talk paint with your sellers. A new study from Zillow suggests that the right interior paint colors can boost home value by thousands. Continue reading

7 proven ways to revive a listing without dropping the price

A price drop is not your only option when the market’s slow or the listing’s stale. Darryl Davis offers strategies to reboot and relaunch that property. Continue reading

Why staging your listing matters more than you think

Broker Nick Schlekeway offers a staging prescription for marketing your next listing and engaging the perfect buyer. Continue reading

Wasted spaces, bad odors, crazy colors: 9 buyer turnoffs to avoid

In this market, many buyers are choosing the most affordable homes with the fewest flaws, broker Jonathan Pressman writes. Use this list to avoid the ick factor and get deals done. Continue reading