Glennda Baker is recognized by her stars anywhere. That’s the point

Brokerages need agents and their personal brands, more than agents need the backing of brokerage brands Baker argued at Inman Connect on Thursday. “My name is Glennda Baker, and I am a brand.” Continue reading

How to ‘attract’ agents instead of ‘recruiting’ them

The key to success in attracting and retaining good agents lies in large part on a broker’s mindset, speakers said Wednesday at Inman Connect Las Vegas. And adopting a “we” instead of a “me” attitude. Continue reading

Give ‘incredible insights’: Industry pros should be armed with data

At a time when demand for loans has shriveled, Polygon Research CEO Val Buresch argued at Inman Connect Las Vegas on Wednesday that open communication will help people take action. Continue reading

Jon Cheplak doles out tough love to brokers on agent attrition

“Stop interviewing,” Cheplak urged. “You need to interrogate.” The real estate coach and leadership expert shared advice Wednesday at Inman Connect Las Vegas. Continue reading

Successful agents show up, Robert Reffkin says in remote-work rebuke

During an Inman Connect panel on Wednesday, Compass’ CEO argued the brokerage’s in-person philosophy gives it an advantage over rival firms “charging the least and giving you the least.” Continue reading

Drum up inventory through direct mailers, social media and more

The low-inventory problem has consumed many agents’ minds for years. Top agents shared at Inman Connect how they stay ahead of the game by drilling down into some of these strategies. Continue reading

Leverage AI for your social strategy in 2024 — but maintain authenticity

The AI revolution is officially upon us. There’s a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect on Tuesday. Continue reading

5 free game-changing strategies agents can employ for 2024

“Bad advice that sounds cool is still bad advice,” Sharran Srivatsaa of The Real Brokerage cautioned agents Inman Connect Las Vegas. Instead, try these five tips he suggested to set yourself apart. Continue reading

Zillow’s Samuelson: AI to create ‘once in a 200 years’ revolution

Zillow’s Errol Samuelson compared the rise of AI to the invention of the steam engine and encouraged real estate professionals to stay vigilant when it comes to technology. Continue reading

Can VC bring innovation to proptech? ‘We have to’

A panel of venture capital investors at Inman Connect Las Vegas said funding had likely been delivered to new proptechs without enough diligence during the most recent bull cycle in the market. And now is the time to get “more prudent.” Continue reading