Tag Archives: marketing and branding month

It’s easier than you think: 10 simple steps to turn 1 listing into 4

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A real estate professional’s ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes. Continue reading →

ERA hits a home run with Major League Baseball campaign

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Starting March 27, ERA will be running ads on Major League Baseball’s streaming platform, MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates. Continue reading →

ERA hits a home run with Major League Baseball campaign

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Starting March 27, ERA will be running ads on Major League Baseball’s streaming platform, MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates. Continue reading →

4 advanced marketing tactics for real estate teams that really work

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According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul. Continue reading →

4 advanced marketing tactics for real estate teams that really work

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According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul. Continue reading →

5 reasons being a new agent can be your secret superpower

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Stop thinking of yourself as “just” a new real estate agent, coach Darryl Davis writes. What you don’t yet know can offer a distinct advantage as you launch your career. Continue reading →

Rethink your assumptions when marketing to women homebuyers

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Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters, and they’re willing to consider a fixer-upper. Continue reading →

The least effective way to brand your real estate business

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In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading →

What’s your best marketing tip for 2025? Pulse

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You have to wear so many hats as a real estate professional, including that of marketing expert. What’s your No. 1 marketing strategy that’s working now? Continue reading →

The Law of 3: A powerful marketing and branding tool for real estate

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Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading →