7 low-inventory market strategies every agent should adopt in Q4

Housing expert Luke Babich says that agents need to bring their A-game to thrive this fall in 2025’s late season market with these seven key tips. Continue reading

Zillow’s ChatGPT integration sets off alarm bells for industry leaders

There were strong reactions this week to Zillow’s integration with ChatGPT, with some leaders claiming the portal had violated IDX licensing rules. But Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI. Continue reading

Supreme Court just might give REX another shot at NAR, Zillow

Attorneys for the defunct brokerage have petitioned the Supreme Court to weigh in on whether NAR’s no-commingling rule could have violated antitrust law, even if optional. Continue reading

HomeSmart celebrates 25 years with new branding, messaging

HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” Continue reading

Are your social media views down? It might be a good thing

Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents. Continue reading

What robot umpires teach real estate agents about their jobs

Summer Goralik explores the bittersweet symphony of robot umpires in baseball and AI in real estate — and why perfection still needs a human rhythm. Continue reading

NAR CEO sheds new light on plan to ‘transform this organization’

Charting a new course beyond turmoil, Nykia Wright vows transparency and tells NAR’s 1.5 million members the organization is on the cusp of unveiling a 2026-2028 Strategic Plan. Continue reading

The MLS isn’t dead yet, but brokers hedge bets with private listings

As Clear Cooperation’s biggest opponents gain market share and influence, Intel surveyed agents and brokers on how they actually use private listings — and just how deep their loyalty to the MLS runs. Continue reading

Shutdown slowing FHA, VA approvals; USDA loans are on hold

The FHA’s Office of Single Family Housing and some of its mortgage insurance programs are “operational but with limited services,” HUD said in bulletin to lenders. Continue reading

Build relevance into your 2026 budget and business plan

Trainer Rachael Hite says NAR’s Nykia Wright was right. This budget and business planning season, agents need to up their game to stay relevant in 2026. Continue reading