Lesson Learned: Stay levelheaded, unflappable, and go with the flow

Learn how New York City agent Jennifer Roberts navigates the ups, downs and indecisions of real estate clients while keeping her cool. Continue reading

Open house rules for agents: Do’s and don’ts

Updated NAR rules, communication with visitors and appropriate hosting times can all impact the leverage provided by a well-planned open house, Andrew Reichek writes. Continue reading

7 fresh strategies to next-level your open houses this spring

April is NAR’s National Fair Housing Month, so this is a great time to step up your open house game and build more opportunities, Darryl Davis writes. Continue reading

It’s easier than you think: 10 simple steps to turn 1 listing into 4

A real estate professional’s ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes. Continue reading

Flourish Collective to break world record with 72-hour open house

Denver-based real estate firm Flourish Collective is preparing to make history with its upcoming event, the “World’s Longest Open House,” a 72-hour nonstop showcase. Continue reading

FootFallz hits high notes, but it’s a familiar tune: Tech Review

FootFallz is a mobile-first application that fastens the listing agent to their title rep and mortgage partners and marries productivity with new business generation. Continue reading

8 tips for optimizing opportunity at your next open house

In the new normal, open houses have once again become one of the most valuable lead sources available, team leader Carl Medford writes. Here’s how to run one the right way and make the most of the opportunity it presents. Continue reading

Will flashy gifts and open houses end once commissions decouple?

Based on conversations with luxury agents across both coasts, there’s still a lot of uncertainty about how far-reaching the changes that come with commissions decoupling may be. Continue reading

LA home sells $705K over asking: The moves behind this agent’s deal

A remodel, strategic pricing, choice photos, an offer deadline and strong agent relationships helped the O’Connor sisters sell a property that previously sat on the market for nearly one year. Continue reading

Born into real estate royalty, Farrah Brittany makes the tough look easy

Brittany started out as an assistant at The Agency when it first opened its doors in 2011 and is now one of the firm’s most rock-solid agents. She said her family’s connections and her own work ethic have helped shape her career. Continue reading