Former Real Brokerage CFO sues, alleges pregnancy discrimination

Michelle Ressler was fired earlier this year and replaced with Ravi Jani. She now says company leadership suggested she couldn’t be both an effective executive and a mother. Continue reading

The farming framework: A proven system for listing-driven growth

Whether you’re a new agent or a seasoned pro needing to regain momentum, geographic farming isn’t just a marketing tactic — it’s a foundation, Jimmy Burgess writes. Continue reading

The open house system that generates leads like clockwork

Jimmy Burgess and digital marketing expert Josh Ries break down a system for creating multiple marketing opportunities from each open house. Continue reading

Marketing expert says, ‘AI won’t replace agents, but … ‘

Jimmy Burgess and marketing expert Jason Pantana share perspective on the power of artifcial intelligence tools and their place in the modern agent’s toolbox. Continue reading

Real estate marketing 2.0 seeks to double down on attention economy

New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market. Continue reading

The scroll-to-sold TikTok strategy to yield 10 closings in 120 days

Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly. Continue reading

Leading with vision and innovation: An interview with Tim Macy

Amy Chorew speaks with Real broker and team leader Tim Macy about building and growing a sustainable team in any market. Continue reading

5 daily habits that eliminate transaction droughts

Taking consistent action focused on the right activities, Jimmy Burgess writes, translates into consistent professional success. Start with these daily must-dos, and you’ll do more deals. Continue reading

The Real Brokerage adds agents, trims losses in ‘sluggish’ Q1 market

The cloud-based brokerage lifted agent count 11 percent between the end of December and March, according to quarterly earnings data released Thursday. Real now boasts over 27,000 agents. Continue reading

You better Google it! Mastering your Google Business Profile

While you’re optimizing your online presence, don’t stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile. Continue reading