Real Housewife of OC Gina Kirschenheiter on doing real estate with her ‘work and life partner’

In this exclusive interview, the Real Housewife dished on beating the “Housewife curse,” being parodied by the late Catherine O’Hara and more. Continue reading

How to get off the feast-or-famine real estate roller coaster

Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced. Continue reading

California Association of Realtors leans into referral fee transparency

CAR issued a statement broadly in support of referral fee disclosure just days after NAR voted against expanding disclosure requirements. Continue reading

Realtor.com is gaining on competing portals despite decline in users, owners say

Average monthly unique users to Realtor.com sites fell 6.5 percent compared to the prior year as lead volume also slid 1 percent. Company said it had to 72 million average unique monthly users in the most recent quarter. Continue reading

Zillow ignores ‘noise,’ jabs from CoStar, as revenue climbs

CEO Jeremy Wacksman told Inman the portal is focused on “ourselves and what we can control.” Zillow also said Thursday that 80 percent of home transactions involve one of its products Continue reading

How 1 agent pivoted when his social media leads peaked

Ian Grossman hit a high point of gaining leads through social media that coincided with the Austin market hitting its pandemic peak. Once the market cooled and those leads started to fall off, he pivoted by adjusting his social strategy and nurturing h… Continue reading

How this agent sold $20M in real estate in the past 12 months through Instagram

Jordan Silver said essentially all of his business comes in through Instagram today, but he continues to practice traditional forms of real estate marketing, too. Agents need to keep evolving and have fun with their content marketing to succeed, he said. Continue reading

Stop telling agents what to say. Teach them how to talk instead

Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective. Continue reading

The 411 conversion model: A simple system to generate more referrals

Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships. Continue reading