Tag Archives: real estate leads

Why your lead sources are setting you up for failure

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The thing that’s killing your real estate business, coach Ricky Carruth writes, is the way you’ve been programmed to think about leads. Continue reading →

Is speed to lead dead?

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The best real estate lead isn’t always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that’s best for both you and your potential client. Continue reading →

AI, machine learning power lead-gen tool from Realeflow

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Seller predictive analytics company Realeflow has announced its latest product, Leadflow AI Agent, a lead-generation solution to help residential agents be the first to know when someone wants to list a home. Continue reading →

Coldwell Banker in pole position? CBx Seller Leads sees big 1st-year growth

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Coldwell Banker’s CBx Seller Leads, a free lead service for affiliated companies, has seen a 74 percent adoption rate in its first 12 months. The “machine learning” software helps convert leads into listings at three times the market rate, according to… Continue reading →

Why you shouldn’t build your business on buying leads

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If you wouldn’t put all your financial investments into a single vehicle, why would you even consider putting all your lead generation efforts into one activity? You shouldn’t. Having multiple lead gen pillars is crucial to reducing exposure and risk. … Continue reading →