Why thought leadership is the new real estate agent advantage 

Leads follow leaders, Angela Yungk writes. Lead with purpose, clarity and consistency, and you won’t have to chase business — it finds you. Continue reading

How do you think the private listings battle will play out? Pulse

Are you Team Compass? Team Zillow? Or are you just keeping watch to see who comes out on top and how you can pivot? Continue reading

Rocket offers preferred mortgage pricing for Redfin-linked deals

With closure of merger, homebuyers get temporary rate buydown or up to $6,000 in lender credits from Rocket Mortgage when the buyer or seller is represented by a Redfin agent. Continue reading

20 Success Principles every real estate agent should master

There’s no secret sauce — just consistent, intentional habits, Terry LeClair writes. Here, he illuminates foundational habits from Jack Canfield’s classic personal development book. Continue reading

Broker Public Portal soft launches, adds Doorify MLS as investor

The rollout will be followed by the debut of BPP-powered local MLS sites and then a long-promised national consumer listing site to compete against Zillow, Realtor.com, Homes.com and Redfin. Continue reading

How to create a new agent business budget for 2025

Your budget is your business plan in action, broker-owner and author Jessica Souza writes. Find out how to crunch the numbers and make them work as hard as you do. Continue reading

Mortgage rates are coming down. Does the trend have any legs?

Hopes that home sales will pick up may hinge more on additional inventory coming onto the market, which is expected to cool or reverse home price gains. Continue reading

In a heavy M&A landscape, Rod Watson says he’s staying indie

The luxury brokerage founder shared thoughts on the market, challenges of serving elite clients, potential business expansion thoughts and what he’s looking forward to at Inman Connect San Diego. Continue reading

Multi-gen mayhem: Selling a home with 4 generations of input

An organized and proactive process can help keep the peace between family members and sell your client’s home efficiently, Lindsey Harn writes. Continue reading

Zero-cost lead generation with Verl Workman: Now Streaming

Tune in to Inman Access as Verl Workman of Workman Success Systems helps you generate leads and turn them into loyal clients. Continue reading