It’s not all about the money: The savvy agent’s guide to working with athletes and celebrities

In Part 3 of her five-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage. Continue reading

Instant gratification is destroying your business. Here’s how to avoid the distraction trap

Learn to lock in the necessary behaviors required to build your business, team leader Carl Medford writes, repeat them constantly, avoid pleasurable distractions and reap the rewards. Continue reading

The leadership playbook: Stay ahead in a fast-moving market

In hypercompetitive, low inventory markets, brokerage President Jack Gross writes, success boils down to a few key principles: innovation, adaptability, a return to fundamentals and a commitment to agent education. Continue reading

Homes.com just signed up thousands of agents, sold scores of ‘boosted’ listings

CoStar reported net profit of $6.2 million in the second quarter, down from $19 million in Q2 2024, as it sought to gain market share. Continue reading

Luxury brokerage Douglas Elliman is now in the mortgage business

Mortgage broker Elliman Capital, a “strategic alliance” with Associated Mortgage Bankers Inc., will offer traditional and specialty loan products “from multiple national and regional lenders.” Continue reading

Stop calling this a buyer’s market. We’re not there yet

Troy Palmquist talks with Jordan Levine, SVP and chief economist at California Association of Realtors, to answer the question, “Are we really in a buyer’s market?” Continue reading

Waning buyer activity pushes home price growth to 2-year low

Sixty percent of the nation’s largest markets saw home prices slip from May to June, with the largest drop happening in Washington, D.C., due to federal layoffs. Continue reading

Agents find marketing magic in low-ball asking prices

The share of $1 listings has risen 24 percent since 2024, according to Realtor.com. Inman spoke to an agent about the upside — and downside — of the tactic. Continue reading

Don’t be dazzled by the glamour when working with celebrity clients

In Part 2 of her five-part series, Cara Ameer shares thoughts on providing discreet, confidential service to your high-profile clients. Continue reading

The Grok meltdown: Cautionary AI lessons for every agent

Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand. Continue reading