Real estate’s secret weapon is radical personalization: Umansky

Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency’s Mauricio Umansky writes. Continue reading

Why indie brokerages still matter

Dezireh Eyn, CEO of Platinum Properties in New York City, writes that independent brokerages understand their people, their markets and the relationships that make real estate run. Continue reading

Homebuyers get cold feet as mortgage rates rebound from lows

Purchase loan applications came in last week at the slowest pace since May, as renewed concerns about the impact of tariffs drive up mortgage rates and weigh on consumer sentiment. Continue reading

Fannie Mae and Freddie Mac are not accepting VantageScore 4.0

Once selling guides are updated, lenders will have the option of using either VantageScore 4.0 or the Classic FICO scoring model, but FICO Score 10 T remains in limbo, FHFA says. Continue reading

Keller Williams continues global expansion, moves into Singapore

Singapore native Melvin Lim will oversee the master franchise’s rollout, which comes as KW increasingly focuses on oversees markets. Continue reading

‘Zillow is taking your clients right out of your hands’: Andy Florance on Zillow’s policy

In a post on LinkedIn, the CoStar CEO took aim at various Zillow policies and urged agents to reach out to the Justice Department Continue reading

Judge tosses buyer complaint against HomeServices of America

A U.S. District Judge in Florida has dismissed homebuyer James Lutz’s antitrust complaint against HomeServices of America and Douglas Elliman. Lutz has 21 days to file an amended complaint for three of his four claims. Continue reading

NAR defeats discount brokerage Homie in antitrust lawsuit

The court determined that Homie’s claims were no longer timely, that it failed to make a case for antitrust injury and that it did not provide enough evidence to prove wrongful interference in its business dealings. Continue reading

Nest Realty reimagines its tech with AI company Rechat

Rechat has gained another partner, with Virginia-based brokerage Nest Realty choosing the AI-powered company to streamline its tech strategy through its one-stop shop “Super App.” Continue reading

Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes

Many agents have gathered in online forums to criticize the mailers as “unethical.” But Homes.com’s parent company says most agents are fine with them. Continue reading