Forget everything you’ve heard about GPT-5. Here’s the truth

Real’s Drew Thompson outlines the new features of ChatGPT’s latest update and casts the vision for how it fits into your content plan. Continue reading

7 signs your business is thriving (even when the market isn’t)

The market doesn’t determine the trajectory of your real estate business, Jimmy Burgess writes. Your systems, consistency and intentionality do. Continue reading

If Fannie and Freddie go public, what happens to mortgage rates?

Impact on rates depends on the structure of rumored IPO. Whatever the plan turns out to be, the Trump administration has stacked the boards at the mortgage giants with its supporters. Continue reading

History proves it: Low interest rates are not a cure-all for real estate ills

There are no easy solutions to the sluggish real estate market, team leader Carl Medford writes, and he does not believe slashing interest rates will have the desired effect. Continue reading

Steering suit, pig’s head, YouTube rules: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

After 40 years in business, this Utah real estate broker gets a client a week through TikTok

“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing a large following on social media. Continue reading

7 end-of-summer marketing ideas to spark fall momentum

The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how. Continue reading

Demystify rentals as a lead source with RentEdge: Tech Review

Craig Rowe reviews RentEdge rental management software, which is for real estate agents and includes features for landlord services, renter screening and MLS integration across 300+ markets nationwide. Continue reading

Ready to raise your price point? Here’s your luxury agent playbook

Whether you’re just starting out in real estate or trying to grow your business in a new direction, broker Joseph Santini shares tips for breaking into the luxury niche. Continue reading

Martha’s Vineyard property tied to the Obamas sells for $37M

The 7,800-square-foot estate was reportedly purchased by businessman Les Wexner, the founder of L Brands, which was previously the parent company of Bath & Body Works and Victoria’s Secret. Continue reading