Angel Nicolas, Tiffany McQuaid and Jonathan Vega’s different approaches to the marketing tactic show that there’s no one-size-fits-all approach when it comes to finding success through social media — aside from committing to it. Continue reading
Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you. Continue reading
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down. Continue reading
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Jessi Healey breaks it down.
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Taking consistent action focused on the right activities, Jimmy Burgess writes, translates into consistent professional success. Start with these daily must-dos, and you’ll do more deals. Continue reading
Instagram launches a native Reels editor, Meta drops a chatbot app, TikTok says live-streaming is the next gold rush — and two fast-food chains remind us that brand voice matters. Jessi Healey unpacks the shifts and what they mean for agents. Continue reading
As the Texas legislature moves to undermine NAR’s Code of Ethics, it’s time to think about your messaging moving forward. Continue reading
Curious what your competition is consuming? Inman Service Editor Dani Vanderboegh rounds up the top trending topics, smart strategies and sage advice of the year as chosen by our readers. Continue reading
In a competitive market, these simple but powerful strategies from Alyssa Stalker can help agents boost visibility, grow engagement and generate real leads without feeling stretched thin. Continue reading
Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world. Continue reading