QUIZ: Test your real estate marketing IQ

Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading

The best of Engel & Völkers’ EVX: ‘Ninja drops’ and ‘witness’ collection

Topics across Engel & Völkers’ two-day EVX conference included international markets, increasing leads and listings, social media strategies, brand credibility and much more. Continue reading

Egypt Sherrod is married to real estate. But that’s only half her story

Inman’s inaugural Influencer ran from real estate as a kid because it was all her family talked about. But with four TV shows, a podcast and a team under her belt, she lives and breathes it in 2023. Continue reading

Debunked! 6 social media myths that can hinder your 2023 growth

To help you avoid mistakes that will hamper your growth and damage your online presence, social media expert Katie Lance lays out the most common marketing myths and why they’re wrong.
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Real has the moxy to make agents go viral, now it needs adoption: Tech Review

While gathering leads is certainly the goal, the best ones will come to those agents who leverage Real’s connectivity to each other, and who remain active in curating relevant market content. Continue reading

How bad is it? A value-cost analysis of top marketing tools and tactics

When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading

11 FREE tools for stunning social media graphics on a budget

Whether you’re looking to quickly make easy graphics or informative and engaging content, these free tools offer a wide range of features to help you elevate your social media presence.   Continue reading

Agents share their biggest ‘green flags’ in leadership

Agents shared the biggest “green flags” they find in good leaders and skills associated with emotional intelligence dominated responses. When leaders exhibit these qualities, team members are more likely to feel engaged, motivated and valued, leading t… Continue reading

23 home tour channels to watch on YouTube in 2023

Whether you are a real estate enthusiast, an aspiring homeowner or simply in the mood for some home design inspiration, these YouTube channels are sure to keep you entertained and informed. Continue reading