Real has the moxy to make agents go viral, now it needs adoption: Tech Review

While gathering leads is certainly the goal, the best ones will come to those agents who leverage Real’s connectivity to each other, and who remain active in curating relevant market content. Continue reading

How bad is it? A value-cost analysis of top marketing tools and tactics

When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading

11 FREE tools for stunning social media graphics on a budget

Whether you’re looking to quickly make easy graphics or informative and engaging content, these free tools offer a wide range of features to help you elevate your social media presence.   Continue reading

Agents share their biggest ‘green flags’ in leadership

Agents shared the biggest “green flags” they find in good leaders and skills associated with emotional intelligence dominated responses. When leaders exhibit these qualities, team members are more likely to feel engaged, motivated and valued, leading t… Continue reading

23 home tour channels to watch on YouTube in 2023

Whether you are a real estate enthusiast, an aspiring homeowner or simply in the mood for some home design inspiration, these YouTube channels are sure to keep you entertained and informed. Continue reading

You plus ChatGPT: 3 ways to upgrade your Instagram content

Trying to figure out how to use AI without creating generic-sounding content? Social media expert Michelle Berman-Mikel shares three ways that you can use ChatGPT for Instagram without automating yourself out of personal connections. Continue reading

What’s the biggest rookie mistake agents make? The pros sound off

By avoiding common rookie mistakes, new real estate agents can set themselves up for success and establish a positive reputation in the industry.  Continue reading

Landlord’s $200 ‘aggressive breed’ fee for pet fish shocks internet

TikTok user Nicole Rose posted a video of herself staring in stunned silence at the Kansas City apartment’s pet policy, which requires a $200 one-time fee for pets, along with a $15 monthly fee. Continue reading

Real estate agents of TikTok say a big market shift is afoot

All across the country, real estate agents are posting positive signs of change from the trenches and revealing they’re suddenly dealing with packed open houses and intensifying bidding wars. Continue reading

The ownership revolution, dominating Instagram and understanding the consumer

Three new expert-led classes are available right now. Tune in for the latest industry news, social media advice and consumer behavior trends. Continue reading