Tag Archives: Social Media

Protect yourself from a TikTok ban: Diversify your social media

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Diversifying your social media is essential amid TikTok’s uncertain future. Jessi Healey explains how to expand and safeguard your online presence. Continue reading →

Born into real estate royalty, Farrah Brittany makes the tough look easy

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Brittany started out as an assistant at The Agency when it first opened its doors in 2011 and is now one of the firm’s most rock-solid agents. She said her family’s connections and her own work ethic have helped shape her career. Continue reading →

Location, location, location? Price eclipses previous buyer priority

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Fifty-six percent of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, compared to 50 percent who said location was most important, casting doubt on the seasoned advice that location is ev… Continue reading →

Here’s how to avoid the most-dreaded new agent question

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How long have you been an agent? Follow these simple steps on listing appointments to answer the question and turn seller leads into signed listings, writes author and trainer Bernice Ross. Continue reading →

Inman’s 2024 Global Real Estate Influencers revealed

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Broker and reality television legend Ryan Serhant headlines an all-star roster of the industry’s most compelling voices for the second-annual Inman Global Real Estate Influencers program. Continue reading →

What to do on social in 2024? Avoid politics at all costs

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A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading →

10 ways to provide concierge service, elevate your UVP

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Attract buyers by taking your value proposition to the next level with advice from Chelsea Hamre from RE/MAX, Julia Boland from Corcoran, DJ Ten Hoeve from Keller Williams at Inman Connect New York. Continue reading →

‘Don’t ask it for the concept’: The limits of AI in real estate marketing

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Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York. Continue reading →

5 things you can do now to generate leads all year

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It’s your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024. Continue reading →