Stranger Things in the feed: When audiences take control

Stranger Things aren’t just happening on screen. They’re unfolding across social feeds, where audiences increasingly shape narratives in real time. From fandom-driven belief systems and breaking news cycles to platform shifts and AI-led discovery, part… Continue reading

How agents can use AI to prep 30 days of content in 1 hour

Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out on your schedule. Continue reading

How to repurpose one great idea into a week’s worth of social posts

Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms. Continue reading

Klipster won’t rescue video listing apps: Tech Review

Tech expert Craig Rowe reviews Klipster. “The mobile application helps real estate agents create and share listing and social marketing content on its own consumer-facing network,” he writes. Continue reading

Why real estate marketing can’t afford distractions in 2026

From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing. Marketing forecasts reveal where volatility is increasing, which trends still matter and why focus, trust and execution wi… Continue reading

26 how-tos to future-proof your business in 2026

To help make sure that you start 2026 on the right foot, Dani Vanderboegh, who runs the contributor program at Inman, has pulled together 26 how-tos worth reading again. Continue reading

Connect with confidence in 2026: January is Social Media Month

Love it or hate it, social media is part of generating business today. This month, we’ll provide real-world, actionable strategies that are working now. Continue reading

This was the year real estate content had to earn attention

In 2025, audiences stopped rewarding noise. From Google search behavior to Wrapped-style recaps, and backlash against rage bait and slop, the signals were clear: Attention had to be earned. Here’s what that shift means for real estate agents heading in… Continue reading

How this Atlanta agent beats the plateau trap and keeps on growing

By changing and setting new goals, building an excellent team and crafting new skillsets, Bonneau Ansley continues to grow his business consistently. Continue reading