4 ways to ‘set the stage’ when preparing your listings this holiday season

Take advantage of the warmth associated with holiday memories when marketing your listings this year. Designer Antoinette Fargo offers tips for tablescapes and holiday decor that will win over homebuyers. Continue reading

How trendy is ‘too trendy’? Making the latest design work in your space

How do you freshen up a space without going too far? How do you neutralize a space that’s gone too far with the latest design trend? Let Doora’s Antoinette Fargo guide you through creating a broadly appealing staging plan that sells. Continue reading

7 open house secrets to make your listing unforgettable

An open house is more than just a chance to get boots in the door of your latest listing. Broker Troy Palmquist offers strategies for growing your business by leaps and bounds, one weekend afternoon at a time. Continue reading

Bringing sexy back: How to get your listing noticed now

The days of the hands-off, zero DOM market are over. According to broker Troy Palmquist, it’s time to get back to what we do best: Getting those listings noticed.
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Shut the front door! This 1 design choice can net sellers $6,500 more

Homebuyers love bold neutrals on front doors, while they eschew unorthodox shades like pink and cement grey, according to survey results released Thursday by Zillow. Continue reading

What other agents are highlighting (and hiding) in listing photos

Using fancy computer techniques, researchers analyzed more than 14,000 photos of homes for sale. From bedrooms to decks, here are the most popular features. Continue reading

Smart Home Tech: Your smart switch buying guide

If you’re looking to add updated smart home elements to your home or your latest listing, Realtor Brandon Doyle offers an overview of smart switches. Continue reading

15 smart money management rules to live by

Whether it’s the professional wisdom of a financial adviser or the good advice you got from your parents, there’s always something new to learn about making better financial decisions. From the simple to the complex, here’s a roundup of money moves to … Continue reading

Win the winter sales slowdown with these 5 cozy real estate listing tips

Sellers who highlight their home’s coziest winter features can stand out in what is traditionally considered a slower time for sales, according to a new analysis from Zillow released Monday. Continue reading

The luxury listing agent’s ultimate marketing checklist

There’s a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties. Two top luxury agents share their must-dos for building a strong marketing strategy for every home. Continue reading