Tag Archives: target audience

Oops! I left out the most important lead-gen lesson. Let me fix that

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As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you’re talking to. Continue reading →

No lead-gen unicorns: 3 real ways to get clients to the closing table

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Stop chasing that next “magical” lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul. Continue reading →

How to turn up the volume and amplify your brand with podcasting

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Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy. Continue reading →

Avoid these 6 real estate branding mistakes

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How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth. Continue reading →

How to define your target audience without losing existing business

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Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off. Continue reading →

Perfect your elevator pitch to win more business — here’s how

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In the fast-paced world of luxury real estate, a polished elevator pitch is a must-have to help you communicate who you are and what sets you apart quickly and effectively. Here are five things to keep in mind as you craft yours. Continue reading →

8 strategies to get more leads — and sell more real estate

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With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies. Continue reading →

10 tips for perfecting direct mail (and keeping it out of the trash)

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Direct mail needs to be sent to the right audience at the right time and with the right message.Here’s how to get your message into the hands of your intended audience (rather than the trash) for the most impact. Continue reading →