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How Opendoor’s CEO resignation underscores the power of visibility

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Being visible is not optional, communications expert Cristin Culver writes. It’s fuel for growth, and now, it’s an existential imperative. Continue reading →

From glass ceiling to glass cliff: Why women leaders still face an uphill battle

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Women don’t lack the ability to lead, eXp’s Wendy Forsythe writes. What’s missing is the willingness of organizations to give them the same chance at success that men have long been afforded. Continue reading →

Opendoor CEO Carrie Wheeler resigns under pressure from investors, co-founder

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After months of investor criticism, Carrie Wheeler has resigned as Opendoor CEO. A search for a new CEO is now underway as Shrisha Radhakrishna takes the reins in the interim. Continue reading →

Rocket hires Viral Nation as first social media agency of record

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After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant cut through noisy social media feeds by showcasing real client stories. Continue reading →

Be protective, proactive and prepared when working with celebrity clients

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In Part 4 of her five-part series, Cara Ameer offers strategies for providing high-level care that’s specific to the requirements of high-profile clients. Continue reading →

Elizabeth Warren calls Pulte out for social media attacks on Powell

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In July alone, 114 posts raise “significant questions about your judgment and commitment to operating FHFA in a responsible, competent, and lawful manner,” Senator scolds Fannie, Freddie regulator. Continue reading →

The rise of punk rock kindness: What Superman teaches us about content that sticks

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Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading →

3 practical ways agents can win on social media right now

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Consistent, authentic content — not perfection — is the key to building trust, engagement and visibility on social media. Continue reading →

Pulte wages war on Fed Chair Jerome Powell, blaming him for high home prices

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The chair of the Federal Housing Finance Agency, Fannie and Freddie has spent the past day calling on Powell to step down, saying he’s responsible for high home prices. Continue reading →

Bluesky or Threads? Go where your vibe thrives

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Social media is shifting, Jessi Healey breaks down the differences between Threads and Bluesky to help you find the platform that fits your style and goals. Continue reading →