Choosing these paint shades could cost homesellers thousands

While a new coat of paint can transform a home, it can also work against you if the colors don’t resonate with potential buyers. According to a report from Fixr, the 2024 paint color trends are in, and listing agents are weighing in on how certain hues… Continue reading

You owe it to yourself to challenge buyer love letter misinformation

Question misconceptions and challenge the status quo to put this powerful buyer tool to work for your hopeful clients, writes trainer Darryl Davis. Continue reading

Buyers are still competing. Here’s how to best help them

Even though the market is cooling, low inventory will continue to drive competitive offers. Try these strategies to help them come out on top. Continue reading

Why real estate offers the biggest opportunity to new tech companies

It’s no secret that startups are risky business, but the real estate industry has a tradition of holding the door open for new tech. Expert Georg Chmiel weighs in on how this means big opportunities for burgeoning companies looking to make an impact. Continue reading

5 low or no cost ideas for thrifty 1st year real estate agents

First-year agents are feeling the pinch in their pocketbooks now more than ever. Coach Darryl Davis offers some advice about how to make smart money moves that will push your business forward with low or no-cost ideas. Continue reading

5 gentle prospecting ideas for your team 

Aggressive sales tactics are not for everyone. Coach Darryl Davis offers his best advice for launching softer, gentler prospecting strategies for your team Continue reading

5 must-have qualities and skills for showing a home

More than unlocking a door, buyers want their agents prepared for showings. Santiago Arana of The Agency recommends these tips to stand out. Continue reading

Don’t wait, create! Help find hidden inventory for your buyers

Many agents are struggling with finding listings for their buyers. Team leader Tom Toole offers scripts and strategies to find additional inventory in any market. Continue reading

The secret to generating more ‘offer-ready’ buyers

Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers “offer ready.” Continue reading