Monthly Archives: August 2025

Forget everything you’ve heard about GPT-5. Here’s the truth

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Real’s Drew Thompson outlines the new features of ChatGPT’s latest update and casts the vision for how it fits into your content plan. Continue reading →

4 smart ways to use Zillow’s tools to level up your brand

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Leverage Zillow’s built-in tools to stand out, build trust and win more clients — without adding hours to your day. Continue reading →

The hottest ZIP codes of 2025: What real estate agents need to know

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Uncover trends from Realtor.com’s 2025 hottest ZIP codes and learn actionable strategies for real estate agents to succeed in competitive markets. Continue reading →

7 signs your business is thriving (even when the market isn’t)

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The market doesn’t determine the trajectory of your real estate business, Jimmy Burgess writes. Your systems, consistency and intentionality do. Continue reading →

If Fannie and Freddie go public, what happens to mortgage rates?

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Impact on rates depends on the structure of rumored IPO. Whatever the plan turns out to be, the Trump administration has stacked the boards at the mortgage giants with its supporters. Continue reading →

4 sections of a KILLER listing appointment: Now Streaming

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Real estate coach Darryl Davis teaches you to control the flow of listing presentations, so you never have to go in and wing it. Continue reading →

History proves it: Low interest rates are not a cure-all for real estate ills

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There are no easy solutions to the sluggish real estate market, team leader Carl Medford writes, and he does not believe slashing interest rates will have the desired effect. Continue reading →

Steering suit, pig’s head, YouTube rules: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

After 40 years in business, this Utah real estate broker gets a client a week through TikTok

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“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing a large following on social media. Continue reading →

7 end-of-summer marketing ideas to spark fall momentum

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The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how. Continue reading →