Massive downward jobs revision not budging mortgage rates

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Rebenchmarking that suggests the U.S. added 911,000 fewer jobs than previously thought generates political heat but was widely expected by economists and investors. Continue reading →

Here are the markets where homebuyers have the upper hand

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Realtor.com’s August market report revealed the emergence of a balanced market, with pockets of dominance for buyers in the Southeast and West. However, economic headwinds are suppressing sales, with contract signings and delistings rising annually dur… Continue reading →

How this agent went viral by falling in love with the home in his TikTok video tour

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Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his viral moment came by way of a spontaneous home tour. Continue reading →

How to nail the price reduction conversation with homesellers

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Coach Verl Workman outlines how to fix what real estate agents say when the home isn’t selling and what the homeowner hears when the agent speaks. Continue reading →

Find your content lane: How to stand out on social media

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If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you.  Continue reading →

Back to school, back to basics: An 8-step buyer plan for every agent

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Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers. Continue reading →

Portals spend millions on SEO. Here’s how to leverage it for free

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Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons. Continue reading →

Pennymac takes a stake in Vesta, launches non-QM mortgages

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A major player in correspondent lending and mortgage servicing, Pennymac is looking to provide more loans directly to consumers through a strategic partnership and investment in mortgage loan origination software provider Vesta. Continue reading →

These 10 real estate markets have lost $233B in value since 2024

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Home values still remain far above what they were before the pandemic sent home prices soaring across the U.S. Continue reading →

Modest gains help agents see path to recovery: Client Pipeline Tracker

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Homebuyers are still only dipping their toes back into the market. But it’s enough for agents to feel cautiously optimistic again about the year ahead — and dream a little bigger. Continue reading →