EXp Realty exec tells agents to stop using bad photos

Wendy Forsythe also recently said agents right now need to adapt to longer listing marketing periods and offered some advice for today’s team leaders. Continue reading

Finding Financial Freedom: Karen Roy’s 2nd act blueprint

Coach Melanie Klein profiles Karen Roy, who found mentorship, ongoing training and a strong brand when she joined a real estate team. Continue reading

9 power plays to win the world’s wealthiest real estate clients

If you want to attract seriously wealthy clients, luxury expert Chris Pollinger writes, you need to stop playing checkers and start playing chess. Continue reading

5 reasons part-time agent doesn’t mean rookie agent

Next time you’re working with a part-time agent, Jonathan Pressman writes, give them a chance to show you what they bring to the table before you jump to conclusions. Continue reading

Real estate’s secret weapon is radical personalization: Umansky

Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency’s Mauricio Umansky writes. Continue reading

Why indie brokerages still matter

Dezireh Eyn, CEO of Platinum Properties in New York City, writes that independent brokerages understand their people, their markets and the relationships that make real estate run. Continue reading

‘Zillow is taking your clients right out of your hands’: Andy Florance on Zillow’s policy

In a post on LinkedIn, the CoStar CEO took aim at various Zillow policies and urged agents to reach out to the Justice Department Continue reading

Announcing the Realtor.com® PRO Resources hub on Inman.com

The resource center will showcase Realtor.com® tools and content and extend its commitment to helping real estate professionals. Continue reading

Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes

Many agents have gathered in online forums to criticize the mailers as “unethical.” But Homes.com’s parent company says most agents are fine with them. Continue reading

3 secret AI prompt strategies that supercharge your business

By using master, meta- and mega-prompts together, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother. Continue reading