How to create a purpose-built brand for luxury real estate

While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading

10 easy daily marketing moves that build your brand and business

Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time. Continue reading

Judge tosses buyer complaint against HomeServices of America

A U.S. District Judge in Florida has dismissed homebuyer James Lutz’s antitrust complaint against HomeServices of America and Douglas Elliman. Lutz has 21 days to file an amended complaint for three of his four claims. Continue reading

Inman celebrates industry visionaries: Announcing the 2025 Inman Innovator Award finalists

Inman unveils the finalists for its flagship award, now in its 28th year, recognizing creativity across the real estate industry. Continue reading

7 tired business strategies that are costing you closings

Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes. Continue reading

7 interior design hacks every agent should know

Real estate agents don’t have to be interior decorators, broker Annette DeCicco writes, but they should be able to provide design solutions so buyers can choose their own designs. Continue reading

The action-first formula fueling 1 team’s real estate surge

Consistency and accountability lead to success, Jimmy Burgess writes. Find out how this step-by-step model can turbocharge your business. Continue reading

How new mom authenticity translated into 400 sides in 5 years

Find out how this South Carolina agent went from zero to 400 in her first five years in real estate, while also juggling new mom and Army wife life. Continue reading

From random to reliable: How to build a referral machine

The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are seven timeless, proven strategies that agents are using in today’s market to build their own referral networks. Continue reading

Brad Loe joins Corcoran Group to head Chelsea Flatiron office

Loe has more than two decades of industry experience and most recently served as executive vice president and director of sales at Berkshire Hathaway HomeServices New York Properties. Continue reading