Inside Zillow’s ChatGPT integration (and what it means for real estate)

In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails. Continue reading

Zillow’s ChatGPT integration sets off alarm bells for industry leaders

There were strong reactions this week to Zillow’s integration with ChatGPT, with some leaders claiming the portal had violated IDX licensing rules. But Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI. Continue reading

Supreme Court just might give REX another shot at NAR, Zillow

Attorneys for the defunct brokerage have petitioned the Supreme Court to weigh in on whether NAR’s no-commingling rule could have violated antitrust law, even if optional. Continue reading

HomeSmart celebrates 25 years with new branding, messaging

HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” Continue reading

Will the Compass-Anywhere deal kill the boutique brokerage?

How can a boutique brokerage avoid being eclipsed by an industry behemoth? Dezireh Eyn suggests leaning into transparency as a differentiator. Continue reading

What agents want in a brokerage (Hint: It’s not just about money)

Recruiting and retention aren’t just about branding or commission splits. Verl Workman shares what agents really need from their next brokerage. Continue reading

How to build your brand authority with other people’s audiences

Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes. Continue reading

Zillow says most agents are complying with its private listings policy

Portal giant says most agents who receive a notice about violating Zillow’s private listings rules only received one notice. Continue reading

NAR CEO sheds new light on plan to ‘transform this organization’

Charting a new course beyond turmoil, Nykia Wright vows transparency and tells NAR’s 1.5 million members the organization is on the cusp of unveiling a 2026-2028 Strategic Plan. Continue reading

The MLS isn’t dead yet, but brokers hedge bets with private listings

As Clear Cooperation’s biggest opponents gain market share and influence, Intel surveyed agents and brokers on how they actually use private listings — and just how deep their loyalty to the MLS runs. Continue reading