After 40 years in business, this Utah real estate broker gets a client a week through TikTok

“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing a large following on social media. Continue reading

Residential roots, commercial reach: How this broker created scale with a strategic merger

Find out how Jill Butler’s RedKey Realty Leaders scaled smarter by bringing on a boutique commercial brokerage and integrating their agents and their services. Continue reading

Judge denies NWMLS request to stay discovery, moving the needle forward for Compass

An order signed by U.S. District Judge Jamal N. Whitehead on Wednesday denied NWMLS’s request to stay discovery while the court considers its motion to dismiss the case. Continue reading

Broker Spotlight: Bobby Murphy, The Agency Boston

Find out how this managing partner and his team got their start and where they see their market moving next. Continue reading

Fire country: A growing threat to homes, lives, real estate careers

Fire doesn’t just destroy structures, Chris Drayer writes. It changes markets and careers, and if we’re not paying attention, it will burn us. Continue reading

6 tech tools to elevate your listing presentation on a budget

Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients. Continue reading

What brokers can do about leaking profits and losing loyalty

The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend. Continue reading

Confidence comes after: How to grow before you feel ‘ready’

Feel like you don’t have the tools to create content or move forward in growing your business? Broker Angela Yungk writes that the confidence and authority you need comes from doing the very thing you fear. Continue reading

The CEO playbook for agents: How to scale with compassion

Want to build a business you can feel good about? Phillip Cantrell, CEO of Benchmark Realty, offers four cornerstones to form your foundation from his book “Failing My Way to Success.” Continue reading

Douglas Elliman CEO: We don’t ‘push, incentivize, or default to private listings’

Elliman’s revenue was down year over year from the second quarter, but the firm’s performance improved between the first half of 2024 and the first half of 2025. CEO Michael Liebowitz also reasserted the firm’s position on private listings. Continue reading