Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business. Continue reading
These five metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope. Continue reading
Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction. Continue reading
Want more eyes on your listings? These expert-backed do’s and don’ts will help you craft descriptions that spark emotion, highlight value and drive real interest. Continue reading
Buyers may cancel a purchase at the last minute due to anxiety about the market, trepidation about taking on financial obligations or a nagging feeling that a more perfect home might be out there, Luke Babich writes. Continue reading
In this luxury case study, learn how The Agency’s Daniel Blatman overcame multiple offers and a short timeline to help his clients meet their goals. Continue reading
If you’re putting together a beautiful, thoughtful offer package, your buyers won’t have to supplement with a love letter. Doora Creative Director Janet Pozos tells you how to impress with your pdf. Continue reading
Working in a low inventory market can be frustrating for all parties involved. Broker Julie Bubsy offers advice on how to create inventory for your clients when there is seemingly nothing there. Continue reading
Even though the market is cooling, low inventory will continue to drive competitive offers. Try these strategies to help them come out on top. Continue reading
The residential real estate market is on the cusp of substantial change. Bret Weinstein offers his take on opportunities that exist when there’s a massive shift in the market. Continue reading