5 AI-driven social media strategies real estate agents are missing

There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these. Continue reading

We asked a property manager how she used AI. Then we asked a bot

Strategic marketing consultant Chrissie Rivers shared five reasons property managers might use artificial intelligence for managing properties. Then we asked ChatGPT for management advice. Continue reading

Bots can create almost any image. Here’s what agents should know

Artificial intelligence tools such as DALL-E 2 and Midjourney are revolutionizing visual content. They also present agents with unprecedented opportunities. Continue reading

The chatbot revolution has begun. Here’s what agents need to know

Tools such as ChatGPT and Bard are brand new but already revolutionizing online content and the real estate industry. Scroll through Inman’s latest handbook to get the lowdown. Continue reading

ChatGPT picked favorites from 10 commission objection scripts

If you’re having trouble figuring out which scripts work best in various situations, take them for a test drive on ChatGPT, writes trainer and author Bernice Ross. See what it says, and ask it to explain why one script is more effective than the others… Continue reading

Read Inman’s exclusive Roadmap to Real Estate’s Future

Brad Inman writes a letter to the real estate industry, published here in full, alongside the publication of Inman’s Roadmap to Real Estate’s Future that grew out of three days of conversations and insight at Disconnect 2023. Continue reading

ChatGPT for real estate data? It may be here sooner than you think.

Timely exploration, adoption and smart use of this technology will help real estate professionals do more with less and focus even more on creating an impeccable customer experience. Continue reading

‘Do I need to disclose?’ Even more queries ChatGPT can’t answer

ChatGPT can be a useful tool, but it spits out a lot of bad advice, writes Bernice Ross. In Part Two of the series, find out what seller information the AI gets wrong. Continue reading

How bad is it? The worst website mistakes (and how to avoid them)

From outdated designs to lackluster content, these errors can significantly impact your business. But with some insight on how bad each mistake really is, you can avoid the worst ones and create a website that’s an asset for your business. Continue reading

‘How’s the neighborhood?’ 5 buyer queries ChatGPT gets really wrong

AI is useful, but it’s far from perfect. Here are five common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation. Continue reading