What Starbucks, TikTok and Taco Bell can teach us about marketing

From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention. Continue reading

CMAs fall flat — this Spotify-inspired lead gen idea wins listings

Take a tip from the streaming platform’s Wrapped feature, Josh Ries writes, to show the value you’ve already provided throughout the year. Continue reading

Announcing the Realtor.com® PRO Resources hub on Inman.com

The resource center will showcase Realtor.com® tools and content and extend its commitment to helping real estate professionals. Continue reading

Why your brokerage needs a service, not just sales, funnel

Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency’s Rainy Hake Austin writes. Continue reading

Want to close more deals? Learn to speak your clients’ language

Trainer Bernice Ross breaks down the four DISC behavioral styles and offers text and email templates and negotiation strategies to help you close the deal. Continue reading

RE/MAX meets expectations in Q1 but forecasts turbulence ahead

Revenue fell to $74.5 million, down from $78.3 million a year earlier, marking the 11th-straight quarter of decline, according to financial results posted by RE/MAX Thursday after the markets closed. Continue reading

Dolly Lenz tells agents to ‘stay in your clients’ pants’

Lenz’s point — not to be taken literally — was to be in constant contact with clients and aware of what they do on a day-to-day basis and what they need, all of which impacts how they buy and sell real estate. Continue reading

Ignore the fluff when using artificial intelligence, technologists advise

Marc-Antoine Juaneda of CoreLogic and Boris Geheniau of Fundament All Media shared insights on how real estate professionals can best leverage AI during Inman Connect New York on Wednesday. Continue reading

How to revive dying leads

Being persistent, using the tools that work for you and staying personable are just some of the key moves that agents told Inman help them to bring back leads that have gone cold. Continue reading

Keeping It Real: How do you prepare for a turnaround?

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer shares his top tips for preparing for a turnaround. Continue reading