Tag Archives: client experience

How to create a purpose-built brand for luxury real estate

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While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading →

Broker Spotlight: Deborah Morton, The Agency Atlanta

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Find out how this Atlanta broker and radio host is creating a space where high-level collaboration, growth and innovation thrive. Continue reading →

Real estate’s secret weapon is radical personalization: Umansky

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Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency’s Mauricio Umansky writes. Continue reading →

Inman celebrates industry visionaries: Announcing the 2025 Inman Innovator Award finalists

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Inman unveils the finalists for its flagship award, now in its 28th year, recognizing creativity across the real estate industry. Continue reading →

Jon Grauman and Adam Rosenfeld launch Resident Group at Side

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The duo previously led the Grauman Rosenfeld Group at The Agency and have collectively closed more than $3 billion in career sales. The new firm will be focused on client service, they said. Continue reading →

What Disney’s Magic app can teach us about consumer experience

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Compliance expert Summer Goralik shares how Disneyland’s digital reinvention reveals what the real estate industry must protect: access, transparency and the power of innovation. Continue reading →

Leading with vision and innovation: An interview with Tim Macy

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Amy Chorew speaks with Real broker and team leader Tim Macy about building and growing a sustainable team in any market. Continue reading →

Stand out this spring: 5 proven moves to outpace the competition

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When you know the strengths, weaknesses and gaps in your business, your competition and your market, you don’t chase growth — you attract it, broker Amy Stockberger writes. Continue reading →

What skills will brokerages and their leaders need in 2025?

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In the face of economic headwinds and shifting market dynamics, brokerages must embrace change with clarity, strategy and agility, The Agency’s Rainy Hake Austin writes. Continue reading →

Broker Spotlight: Ken Baris, BHHS Jordan Baris Realty

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Learn how this second-generation broker brings an athlete’s mindset and competitive advantage to leadership and life. Continue reading →