Succeeding in luxury real estate is all about storytelling

Panelists at Inman Luxury Connect Monday argued that good marketing in the luxury segment is all about telling stories that speak to a specific type of consumer. Continue reading

New age in luxury: The rise of AI, social media and millennials

Luxury Connect panelists said that a generational wealth transfer is lifting more millennials into the luxury real estate market, and it’s already changing how luxury brokerages are working to attract clients. Continue reading

Luxury goes global: Paris Olympics, visas and the rise of ‘set-jetting’

From Golden Visa availability to the 2024 Paris Olympic Games and a trend favored by the rich that proves all the world’s a stage, luxury real estate is going international in a big way this summer. Continue reading

RE/MAX picks up hundreds of agents in Ontario, Canada

An independent brokerage and a former Century 21 franchise just switched affiliations to RE/MAX. The moves come during a time of intense competition for talent. Continue reading

Keller Williams picks up 31-agent Texas indie

TJ Lewis Real Estate is based in Austin, Keller Williams’ home turf, and has done $27.9 million in volume this year so far. Continue reading

Mother-son duo decamps from CB to Side-powered boutique

California-based Peg King and Jeremy King, who did $45 million in volume last year, are joining LivXplore Real Estate & Lifestyle. Continue reading

Coldwell Banker tops off wine country recruiting with new team

The Sonoma County-based Prosper Team brings five agents to Coldwell Banker — and joins the brand just days after another high-performing industry pro made a similar move. Continue reading

Coldwell Banker bottles up top-producing wine country agent

Sonoma County-based Rob Sullivan most recently worked at Vanguard Properties, and spent several years at Coldwell Banker before that. Continue reading

Recruiting wars continue as Coldwell nabs Compass agent

Vicky Yu closed more than $63 million in sales last year. Her move to Coldwell Banker comes as brokerages continue an intense competition for top talent. Continue reading

Compass recruits top-performing Redfin agent in Washington

Hal Bennett is based in the Seattle metro area. He joins Compass as brokerages continue to compete for top agent talent. Continue reading