Tag Archives: Columns

How today’s agents are merging media, marketing and mastery

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Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes. Continue reading →

Broker Spotlight: Gabby Maddox Davis, Keller Williams West ATL

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Find out how this Atlanta top producer provides legacy-building stewardship for her real estate office and its agents. Continue reading →

Real Talk: Thoughts and prayers for those fighting 10-5

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Has NAR leadership learned anything about consumers in the past 25 years? As they prepare to vote on changes, housing counselor Rachael Hite thinks they haven’t. Continue reading →

Real estate licensing should require blackbelt-level mastery

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If departments of real estate across the country were serious about their mission to protect the public, they would align licensing education and certification with actual practice in the industry, broker Spencer Krull writes. Continue reading →

7 critical activities for effectively working with buyers in 2025

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Those who understand the requirements of today’s market and are willing to roll up their sleeves will reap the rewards, team leader Carl Medford writes. Continue reading →

Lead with Fire: Energy management for soulful leaders

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Debra Trappen’s series continues with inspiration for getting back in touch with the work that lights you up and renews your motivation. Continue reading →

What’s your elevator pitch to ‘I found it on Zillow’ buyers? Pulse

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Some buyers believe they know everything about pricing and processes because of the time they’ve spent online. How do you sell them on your value? Continue reading →

Why your brokerage needs a service, not just sales, funnel

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Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency’s Rainy Hake Austin writes. Continue reading →

25 accelerators, podcasts and courses for agent entrepreneurs

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You are your business’s most important asset. Don’t you deserve an upgrade? Drew Thompson shares educational and inspirational resources that will give you the boost you need now. Continue reading →

10 unexpected places to find your next top producer 

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The best agents don’t always come from traditional backgrounds, coach Verl Workman writes. Sometimes, the ideal candidate is already excelling in a different industry, just waiting for the right opportunity. Continue reading →