Tag Archives: content marketing

10 tips for getting a great real estate agent headshot in 2025

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Develop know, like and trust recognition with a headshot that grabs attention for all the right reasons. Author Stacey Soleil shows you how. Continue reading →

Trending: Google goes all-in on AI — are you ready?

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Google’s latest AI push could reshape everything from home searches to content creation. Plus, Threads gets more flexible and Deloitte confirms what we already suspected — people follow people, not brands.
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How top agents stay top of mind (Hint: It’s not just great listings)

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Troy Palmquist offers a solution for adding value and staying in front of your sphere by providing a referral directory for local service providers. Continue reading →

Marketing expert says, ‘AI won’t replace agents, but … ‘

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Jimmy Burgess and marketing expert Jason Pantana share perspective on the power of artifcial intelligence tools and their place in the modern agent’s toolbox. Continue reading →

Discipline means prioritizing the needs of ‘future you’

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Troy Palmquist offers insight to help you focus on what really matters for the future of your business, along with proven tools that get results. Continue reading →

Yes, another social media panel — because it’s important for business

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Angel Nicolas, Tiffany McQuaid and Jonathan Vega’s different approaches to the marketing tactic show that there’s no one-size-fits-all approach when it comes to finding success through social media — aside from committing to it. Continue reading →

How to set up your digital profiles as a new real estate agent

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Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you. Continue reading →

The scroll-to-sold TikTok strategy to yield 10 closings in 120 days

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Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly. Continue reading →

Trending: National parks get spicy, TikTok gets inclusive

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From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down. Continue reading →

7 Instagram features agents should use (but probably don’t)

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Go beyond the basics with these under-the-radar Instagram tools that can help you boost reach, build trust and create real conversion opportunities, marketing expert Alyssa Stalker writes. Continue reading →