Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today

High interest rates, growing inventory and economic uncertainty have cooled the housing market, forcing sellers to make price cuts and concessions. Agents say realistic pricing, smart repairs and strong presentation are key to helping homeowners naviga… Continue reading

Anywhere expects preservation of brand ‘independence’ after Compass merger

Anywhere Real Estate’s Q3 earnings call was short and sweet — focusing on high-level performance indicators and reassuring Anywhere-affiliated agents of their future under Compass. Continue reading

Robert Reffkin: My commitments to Anywhere’s brands

In an Inman Exclusive, Robert Reffkin answers frequently asked questions about the Compass acquisition of Anywhere and how it will impact agents. Continue reading

‘Ralph Lauren Christmas’ is going viral. Here’s how real estate agents can nail it

Ralph Lauren Christmas has taken over TikTok, with the brand’s former designers explaining how to recreate the magic of its retail decor. Here’s how real estate agents can use it in their next listing. Continue reading

Why the Compass-Anywhere merger won’t be real estate’s LVMH

Distinct brands that serve a variety of real estate market price points are required for the Compass-Anywhere merger to be effective, Michael Valdes writes. Continue reading

Will the Compass-Anywhere deal kill the boutique brokerage?

How can a boutique brokerage avoid being eclipsed by an industry behemoth? Dezireh Eyn suggests leaning into transparency as a differentiator. Continue reading

Starter homes see bigger price cuts than luxury listings

Builders are negotiating, mortgage rates are biting and budget-conscious buyers are pulling back — leaving lower-priced homes vulnerable to deep discounts. Continue reading

Compass-Anywhere: Scale doesn’t mean losing culture and quality

Don’t fear the scale of a combined Compass and Anywhere, luxury expert Mickey Alam Khan writes. Instead, lean into your differentiators and your unique value proposition. Continue reading

What does Compass’ last big acquisition say about Anywhere?

With the merger expected to close late next year, what kind of changes should agents and consumers expect when the nation’s top two brokerages by sales volume become one? Continue reading

Anywhere: The rise and fall of an industry giant

The cautionary tale of Anywhere is one of historic industry dominance, costly missteps and an inability to adapt in time, Sean Frank writes. Continue reading