Why staging your listing matters more than you think

Broker Nick Schlekeway offers a staging prescription for marketing your next listing and engaging the perfect buyer. Continue reading

Stupid staging: What NOT to do if you actually want to sell

Author and trainer Bernice Ross offers a laundry list of don’ts when it comes to preparing a home to hit the real estate market. Continue reading

Wasted spaces, bad odors, crazy colors: 9 buyer turnoffs to avoid

In this market, many buyers are choosing the most affordable homes with the fewest flaws, broker Jonathan Pressman writes. Use this list to avoid the ick factor and get deals done. Continue reading

About to expire? How to hit reset on stale listings (and salty sellers)

What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property. Continue reading

My neighbor’s house won’t sell. Virtual staging would help

Virtual staging is becoming an increasingly easy and affordable way to market a stale listing. Here are a number of software companies that excel in making empty homes meet market expectations. Continue reading

The landlord’s guide to maximizing rental appeal

Strategic staging, smart improvements and simple touches go a long way in creating an inviting atmosphere that attracts tenants, RentRedi’s Ryan Barone writes. Continue reading

Shut the front door! This 1 design choice can net sellers $6,500 more

Homebuyers love bold neutrals on front doors, while they eschew unorthodox shades like pink and cement grey, according to survey results released Thursday by Zillow. Continue reading

Freshening up a listing? 14 ways to boost a home’s buyer appeal

Details matter, especially when you consider just how much buyers are shelling out for their dream home. So, here are some must-do changes, fixes and upgrades sellers should spend some time addressing before putting their home on the market. Continue reading

Turn up the curb appeal: 11 ideas for getting your listing sold

A well-maintained landscape and attractive exterior are key to capturing a potential buyer’s attention right from the start. Here are a few ways to boost your listing’s curb appeal and make a stellar first impression. Continue reading