My neighbor’s house won’t sell. Virtual staging would help

Virtual staging is becoming an increasingly easy and affordable way to market a stale listing. Here are a number of software companies that excel in making empty homes meet market expectations. Continue reading

The landlord’s guide to maximizing rental appeal

Strategic staging, smart improvements and simple touches go a long way in creating an inviting atmosphere that attracts tenants, RentRedi’s Ryan Barone writes. Continue reading

Shut the front door! This 1 design choice can net sellers $6,500 more

Homebuyers love bold neutrals on front doors, while they eschew unorthodox shades like pink and cement grey, according to survey results released Thursday by Zillow. Continue reading

Freshening up a listing? 14 ways to boost a home’s buyer appeal

Details matter, especially when you consider just how much buyers are shelling out for their dream home. So, here are some must-do changes, fixes and upgrades sellers should spend some time addressing before putting their home on the market. Continue reading

Turn up the curb appeal: 11 ideas for getting your listing sold

A well-maintained landscape and attractive exterior are key to capturing a potential buyer’s attention right from the start. Here are a few ways to boost your listing’s curb appeal and make a stellar first impression. Continue reading

3 essential summer must-dos for new luxury agents

With a sizzling-hot summer ahead, these tried-and-true strategies will help new luxury agents prepare for a successful selling season. Continue reading

Increase your rental’s property value! 7 home improvement ideas

Increasing your rental’s value takes lots of time, effort and even monetary investments — but it’s well worth it in the end. Here are a few inexpensive and easy home improvement ideas that will help you see the best return on your rental property. Continue reading

Staging works! How to have that conversation with sellers

Some sellers may think their home is perfect the way it is, but as a lot of agents know, staging is what will help set their home apart from similar listings online. Here’s how to explain the value of staging to clients — plus a few tips that can bring… Continue reading

What buyers crave: How to find coveted listings in your market

What makes a house really stand out? Curb appeal is one part of the formula, but there are other factors that come into play. Learn about finding and selling desirable homes — and how to make listings more attractive to buyers. Continue reading